Company says merger with Eldorado Resorts created largest loyalty program in the world
  1. Little Caesars Loyalty Program
  2. Caesars Rewards Loyalty Program
  3. Caesars Employee Benefits Now
  4. Caesars Palace Loyalty Program

The merger of Eldorado Resorts and Caesars Entertainment in July created the largest gaming loyalty program in the world, the company said this week.

Little Caesars Loyalty Program

When your loyalty program transitions to Caesars Rewards Local, you will need to pick up a Local card to continue earning credits. Valid only at the destination where you received it. Transitioned Reward Credits will remain in your Caesars Rewards Local account. Additionally, Caesars Entertainment proudly shares that for the third year running, Caesars Rewards was named No. 1 in the 2020 USA TODAY 10Best Readers' Choice Awards for 'Best Players Club.' Caesars Rewards membership benefits include: Earn loyalty currency through casino play, hotel stays, dining, entertainment and more.

The Caesars Rewards loyalty program was expanded to 18 new properties, resulting in membership growth of 20%. In addition to its namesake resorts in Las Vegas and Reno, Nevada, the company noted it now has a combined network of more than 55 destinations in the U.S., including Florida, Colorado, Ohio and St. Louis.

Customers from each company's legacy rewards programs were integrated into the expanded loyalty program, the company noted. “Members can now also use their loyalty currency anywhere in the enterprise, as well as match their status universally,” Caesars said in a statement.

“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them,” said Anthony Carano, president and chief operating officer of Caesars Entertainment. “Now, with our expanded network of properties and partnerships throughout the company's portfolio, Caesars Rewards members have more ways to earn, spend and redeem.”

Caesars said its loyalty program was named No. 1 in the 2020 USA TODAY 10 Best Readers' Choice Awards for “Best Players Club” for the third consecutive year.

LAS VEGAS—Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its award-winning loyalty program effective Feb. 1.

With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest loyalty programs in the world. Through the new Caesars Rewards loyalty program, members will have access to new ways to earn complimentary hotel stays, including international stays at Caesars’ newest luxury resorts in Dubai. Members will also have new access to special events such as private New Year’s Eve parties throughout the U.S., golf outings with celebrities, famed sporting events and more through Caesars Rewards partners.

Additionally, both gaming and hospitality Caesars Rewards members earn credits through slot and table play, hotel stays, dining, entertainment purchases, shopping, spa treatments, golf and more that can be redeemed for experiences and amenities at more than 45 Caesars resorts and casinos around the world.

Caesars Rewards Loyalty Program

Caesars Loyalty Program

Caesars Employee Benefits Now

All Total Rewards members will be automatically transitioned to Caesars Rewards on Feb. 1. Caesars Rewards will have the same membership tiers as the previous program (Gold, Platinum, Diamond and Seven Stars) and tier earning criteria. Members can pick up their new Caesars Rewards cards at any Caesars Rewards Center beginning Feb. 1.

Caesars Palace Loyalty Program

In the coming months, all Total Rewards-branded programs will also transition to Caesars Rewards. Caesars’ mobile app, Play by TR, will become “Caesars Rewards Mobile App” in mid-February, and Caesars Rewards Visa, Caesars Rewards Live Events and others will follow.